So they are the latest craze. Despite what the glossies say, the same rags that make their living off of trends like this, both in ad revenue and reader interest, you really don't need them (in a basic, practical sense, like you need food and warmth). But the hypemeisters went off on them, in their own special high powered way, clearing the way to warp speed commerce, without much knowledge or riding time to back it up of course, so the frenzy is being force fed and you are the (often willing) target. You need these brakes! Ante up, be trendy, ride the latest.
What if you did get some? What happens next? One, you have to work overtime for a month to pay off the bill. Two, you wear out tires from skidding a lot until you get a light touch. Two and a half, maybe you check out the soil with a face plant or two - the brakes stop hard. More?
Turns out that there are a few more ahhh· complications. The number and location of unsealed pivots on the brakes, while not a fatal defect, definitely create a new, annoying maintenance chore you probably won't look after until it's way too late. Unsealed bearings in a harsh environment are not a clever idea. Ask Herr Leitner. Need some spare parts to keep the things going a few years from now? Right. Maybe it's better to upgrade to next year's model. Bike parts could be sold like software, where the big hook is regular upgrades.
This is not Shimano's fault. The brakes work well enough. They do the job they were intended to do; they just have a short fuse. No one said otherwise. The designs will change and change again, on a two year cycle, until the brakes are dialed and everybody who could possibly want some get some. If you don't like throwaway brakes, bitch loud and stop paying for the stuff. Otherwise, caveat emptor, eh?
You might think this is a drag. On the other hand, you might think this is good for you and the sport, I guess, since, among other things, it gives you another opportunity to have some respect for the differences between new designs and mature ones. And the worn out brakes can go in the recycling bin along with the derailleurs, shifters, and frame when they all wear out, maybe even at the same time. At the $0.25/lb you get over the hill, that's about $1.25 in scrap value. Vast excess in modern consumption habits drive the industrial world's economies right? We don't want to mess with that.
None of this will be a choice for you if you are in the market for a new bike. You are going to get these things on bikes next year, ours along with everybody else's. Retailers were clear on this point. They would not order bikes without the new brakes on them. They would not be able to sell them. We'd starve if we swam upstream on this one, and, while we don't mind a good hard against-the-grain dog paddle now and then, we're not always that stupid (you may disagree about this, but it works for my point in this case).
Poor (?) Shimano didn't realize they were creating such a monster demand for the brake. They can't keep up. To their credit they probably weren't planning to make that many in the first place since the brake is fundamentally designed to solve the cable routing hassles you have when you try to set up a standard cantilever brake on the back of a bike with a swing arm. The poor marketing department missed it when they listened to the engineers the first time around; marketing folks should never listen to engineers. But they pounced when they heard the clawing at the door. Who could have guessed that the brakes would be the meeee tooooo meeee toooooo aftermarket part of the year.
Back to the positive side. I like V brakes for their intended application. They solve cable routing problems on full suspension bikes. V brakes let a frame designer install a rear brake on a bike without cable stops on the rear triangle (or whatever shape it's become these days). That's it, the basic idea.
To do this, Shimano had to extend the arms above the tire. There aren't many other ways to do it (there are a few but they add even more moving widgets in all the wrong places). Then they had to turn down the leverage or they would maim too many bike part buying riders. The future of the sport, and their revenue, would go in the tank. I know, I know, there are those who can ride the brakes connected to standard levers. I've tried it. I think they are really just being brave buckaroos, going for a merit badge and not really dialing in their brakes. That's fine, let them.
What else is good about V brakes? Not that much. They're dressed up with a new pad so the after market brake pad folks have to chase a moving target. The new pads add some rigidity to the system, (the combination of a thin pad and firm compound isn't as compressible) but it's a small effect. The pads don't seem to wear much longer than old style pads in our experience. Maybe not as long, but I have no measurements yet.
The 4 bar lever system Shimano devised to make the pad move in a flat trajectory towards the rim is icing on the cake. And, as is often the case with frilly toppings, the brake would probably be better if it were left off. I can't see the value in this one, and the downside is clear. (If you are dying for a V-brake check out the LX units for a simpler, possibly more durable design). Oh yeah, the pads don't quite move out of the way when the brake is released in a lot of cases, so the tire has do get hand hammered through the gap when the brakes are retracted, in order to get the wheel out. This is admittedly a tough part of design, compatibility with surrounding components. Details, details.
Technical innovation? Maybe. Smart marketing? In hindsight, probably. Good brakes? Depends on your goals and your means, certainly not overwhelmingly better. Do I have a bad attitude about this sort of thing? Clearly.
I've thought about this before. Believe it or not, I designed brakes like this 8 years ago. The FS bike Paul Turner and I hacked together for Kestrel back then (The Nitro) had brakes like this on it. Others have figured it out along the way too. I didn't design in the 4 bar linkage food because I thought it was unnecessary, maybe stupid. There was also a huge problem with matching the brakes with a new brake lever standard, and I was in no position to take on the chore of convincing the knobby universe that they needed a new lever standard that took up more cable when you pulled them. My design was put to rest because of the lever problem and because there weren't many FS bikes around back then that needed them, and that is what the design was for in the first place.